What do you want your visitors to do?
To often people have the mindset of : “If you build it, they will come.” and this is often also true about getting your visitors to complete goals or perform specific tasks like:
- Purchasing a product
- Registering for service
- Calling you on the phone
- Downloading a brochure
Sadly, this is rarely the case and recent studies from Google shows that you need to grab your vistors attention within 5-8 seconds. After that you will loose 50% and more. User experience is about building for your users.
If you don’t give your user immidiate results for what they are trying to do, you will loose them fast
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