Which road leads to their goal?

If this field of user centered design is new to you I highly reccomend you to read the very well written fable(short story) about a young man who wants to learn how to please his visitors. A fable that gives you an overview of the user experience (UX) field and which factors that are most important:

http://www.userfocus.co.uk/pdf/fable.pdf

What do you want your visitors to do?

To often people have the mindset of : “If you build it, they will come.” and this is often also true about getting your visitors to complete goals or perform specific tasks like:

• Purchasing a product
• Registering for service
• Calling you on the phone
• Downloading a brochure

Sadly, this is rarely the case and recent studies from Google shows that you need to grab your vistors attention within 5-8 seconds. After that you will loose 50% and more. User experience is about building for your users.

If you don’t give your user immidiate results for what they are trying to do, you will loose them fast